Bal Harbour Shops

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Bal Harbour Shops
Bal Harbour Shops

Bal Harbour Shops

As few malls in the world offer such a singular luxury shopping experience as Bal Harbour Shops, Marc Abrams recognized the opportunity to create a unique online presence for the mall. He created a website in the form of an online magazine, dramatically increasing web traffic, database signups and visitors to the Shops. In so doing he helped mall sales reach new heights, as Bal Harbour Shops became the perennial national leader in mall productivity based on sales per square foot – at times number one in the world.

In essence, Marc transformed Bal Harbour Shops into its own luxury brand rather than just another utilitarian mall, ensuring that local shoppers and countless visitors from all over the world would be enticed by a destination whose brand image was perfectly aligned with the style, design, quality of staff and the collective nature of the shops.

www.balharbourshops.com
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