As few malls in the world offer such a singular luxury shopping experience as Bal Harbour Shops, Marc Abrams recognized the opportunity to create a unique online presence for the mall. He created a website in the form of an online magazine, dramatically increasing web traffic, database signups and visitors to the Shops. In so doing he helped mall sales reach new heights, as Bal Harbour Shops became the perennial national leader in mall productivity based on sales per square foot – at times number one in the world.
In essence, Marc transformed Bal Harbour Shops into its own luxury brand rather than just another utilitarian mall, ensuring that local shoppers and countless visitors from all over the world would be enticed by a destination whose brand image was perfectly aligned with the style, design, quality of staff and the collective nature of the shops.www.balharbourshops.com BACK TO CASE HISTORIES
Just prior to the dawn of the Internet, Ocean Drive Magazine made an immediate splash as a dynamic South Florida publication.
Miami's Mount Sinai Medical Center, one of the region's largest and most respected health systems, retained Marc to develop a stronger online marketing presence.
This large nationwide mortgage originator had an interesting problem: for years all of their marketing activities were outsourced to a single firm.
Based upon the singular fascination and interest which the unique country of Cuba evokes, Marc saw a market opportunity to build a Cuba-themed business.
As few malls in the world offer such a singular luxury shopping experience as Bal Harbour Shops, Marc recognized the opportunity to create a unique online presence for the mall