Based upon the singular fascination and interest which the unique country of Cuba evokes, Marc saw a market opportunity to build a Cuba-themed business. Developed completely under his direction, his concept is non-political and all content (excluding the location guides) is evergreen and serves as a long-term worldwide resource for all things Cuban.
Initially designed as a source for money-making concepts (ad space, travel to Cuba, memory vault stories, and more) due to the political climate and the contemporaneous U.S. approach to Cuba, Marc helped shift the site's focus to that of a retail and advertorial sales model.www.cubanheritage.com BACK TO CASE HISTORIES
Just prior to the dawn of the Internet, Ocean Drive Magazine made an immediate splash as a dynamic South Florida publication.
Miami's Mount Sinai Medical Center, one of the region's largest and most respected health systems, retained Marc to develop a stronger online marketing presence.
This large nationwide mortgage originator had an interesting problem: for years all of their marketing activities were outsourced to a single firm.
Based upon the singular fascination and interest which the unique country of Cuba evokes, Marc saw a market opportunity to build a Cuba-themed business.
As few malls in the world offer such a singular luxury shopping experience as Bal Harbour Shops, Marc recognized the opportunity to create a unique online presence for the mall