Miami's Mount Sinai Medical Center, one of the region's largest and most respected health systems, retained Marc to develop a stronger online marketing presence. After taking time to observe the enterprise's process and people, he saw the need to hire certain new vendors, restructure the marketing department and streamline internal procedures. In fact, the long-term internal staff had become unresponsive to upper management's needs and needed to either be re-motivated or removed.
At the stakeholders' bequest, and with their full trust, Mark took control of the department and within a few months staff was restructured into a talented team that has continued to grow the Mount Sinai brand.www.msmc.com BACK TO CASE HISTORIES
Just prior to the dawn of the Internet, Ocean Drive Magazine made an immediate splash as a dynamic South Florida publication.
Miami's Mount Sinai Medical Center, one of the region's largest and most respected health systems, retained Marc to develop a stronger online marketing presence.
This large nationwide mortgage originator had an interesting problem: for years all of their marketing activities were outsourced to a single firm.
Based upon the singular fascination and interest which the unique country of Cuba evokes, Marc saw a market opportunity to build a Cuba-themed business.
As few malls in the world offer such a singular luxury shopping experience as Bal Harbour Shops, Marc recognized the opportunity to create a unique online presence for the mall