Mount Sinai Medical Center

Case Histories

Mount Sinai Medical Center
Mount Sinai Medical Center

Mount Sinai

Miami's Mount Sinai Medical Center, one of the region's largest and most respected health systems, retained Marc to develop a stronger online marketing presence. After taking time to observe the enterprise's process and people, he saw the need to hire certain new vendors, restructure the marketing department and streamline internal procedures. In fact, the long-term internal staff had become unresponsive to upper management's needs and needed to either be re-motivated or removed.

At the stakeholders' bequest, and with their full trust, Mark took control of the department and within a few months staff was restructured into a talented team that has continued to grow the Mount Sinai brand.

www.msmc.com
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