Ocean Drive Magazine

Case Histories

Ocean Drive Magazine
Ocean Drive Magazine

Ocean Drive Magazine

Just prior to the dawn of the Internet, Ocean Drive Magazine made an immediate splash as a dynamic South Florida publication. Soon thereafter, and long before most print magazines got around to creating their websites, Marc Abrams saw the opportunity for Ocean Drive Magazine to have an online presence worthy of its role as a lifestyle and fashion trendsetter.

He went on to build not just a website, but a profitable online product licensing venture with Ocean Drive lounge music CDs, eyewear and other products sold internationally, along with novel interactive concepts such as a virtual doorman. In addition, Mark secured an arrangement wherein articles were sold to AOL for use on their site (at the time AOL was king!). The end result was a business grossing hundreds of thousands in the days before profitable web businesses were commonplace.

www.oceandrive.com
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