Just prior to the dawn of the Internet, Ocean Drive Magazine made an immediate splash as a dynamic South Florida publication. Soon thereafter, and long before most print magazines got around to creating their websites, Marc Abrams saw the opportunity for Ocean Drive Magazine to have an online presence worthy of its role as a lifestyle and fashion trendsetter.
He went on to build not just a website, but a profitable online product licensing venture with Ocean Drive lounge music CDs, eyewear and other products sold internationally, along with novel interactive concepts such as a virtual doorman. In addition, Mark secured an arrangement wherein articles were sold to AOL for use on their site (at the time AOL was king!). The end result was a business grossing hundreds of thousands in the days before profitable web businesses were commonplace.www.oceandrive.com BACK TO CASE HISTORIES
Just prior to the dawn of the Internet, Ocean Drive Magazine made an immediate splash as a dynamic South Florida publication.
Miami's Mount Sinai Medical Center, one of the region's largest and most respected health systems, retained Marc to develop a stronger online marketing presence.
This large nationwide mortgage originator had an interesting problem: for years all of their marketing activities were outsourced to a single firm.
Based upon the singular fascination and interest which the unique country of Cuba evokes, Marc saw a market opportunity to build a Cuba-themed business.
As few malls in the world offer such a singular luxury shopping experience as Bal Harbour Shops, Marc recognized the opportunity to create a unique online presence for the mall